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The Best Workflow for Actionable Design Feedback

Posted by Gemma Ellison
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August 15, 2025

Do you ever receive feedback on your game that feels insightful at first, but then you’re left wondering, “Okay, but what do I actually do with this?”

This is a common frustration for indie developers. Feedback feels good to get, signaling that someone engaged with your work. Yet, not all input is created equal. Understanding why some feedback misses the mark is the first step toward transforming it into concrete improvements.

Why Feedback Feels Useful Even When It Isn’t Actionable

There’s a psychological comfort in receiving any input. It validates your effort and shows someone is paying attention. However, there’s a crucial distinction between opinion, observation, and truly actionable insight. Opinion is subjective (“I don’t like the color green”). Observation describes a symptom (“The player gets stuck here”). Actionable insight points to a problem and suggests a path forward.

Common pitfalls include vague language (“It just doesn’t feel right”), a focus on symptoms rather than root causes (“The combat is boring” instead of “The combat lacks strategic depth because player choices are too limited”), and a lack of context from the feedback provider. For example, “The menu is confusing” is unhelpful. “The menu is confusing because the ‘Save Game’ option is hidden under ‘Settings’ instead of being on the main screen” is much better. The latter identifies the problem’s source.

The Power of Proactive Feedback Processing: Your Journaling Workflow

To combat unhelpful feedback and genuinely track game development progress, a structured approach is essential. A game dev journal can be your most powerful tool. It transforms raw input into a clear, prioritized game development log.

Step 1: The Initial Brain Dump – Capture Everything.

When feedback comes in, whether from playtesters, forums, or friends, record it immediately. Don’t filter or judge. Use your game dev journal to log every comment, no matter how brief or seemingly irrelevant. Include who gave the feedback and when. This ensures nothing is lost and provides a complete record of initial impressions.

Step 2: Deconstruct and Dissect – The “5 Whys” for Feedback.

Now, take each piece of feedback and apply the “5 Whys” technique. This journaling exercise helps you dig deeper into why the feedback was given and what underlying problem it’s truly highlighting.

For example, if the feedback is "The combat is boring":

  1. Why is the combat boring? (Because it feels repetitive.)
  2. Why does it feel repetitive? (Because enemies use the same attacks every time.)
  3. Why do enemies use the same attacks? (Because there aren’t enough unique enemy behaviors.)
  4. Why aren’t there enough unique enemy behaviors? (Because I haven’t designed diverse AI patterns.)
  5. Why haven’t I designed diverse AI patterns? (Because I prioritized other features first.)

This reveals the root cause: a lack of diverse AI patterns, not just “boring combat.”

Step 3: Categorize and Prioritize – From Noise to Signal.

Once deconstructed, categorize each piece of feedback in your game dev journal. Use labels like UI/UX, Gameplay Mechanics, Narrative, Art, Sound, or Bug Report. This helps you see patterns and identify areas needing the most attention.

Next, prioritize. Assign an impact score (how much does this affect the player experience?) and an effort score (how much time/resources will this take to fix?). This allows you to focus on high-impact, low-effort changes first, providing quick wins and momentum.

Step 4: Formulate Actionable Tasks – The “SMART” Feedback Conversion.

This is where your journaling truly shines. Turn vague observations and root causes into Specific, Measurable, Achievable, Relevant, Time-bound (SMART) tasks. This step directly translates analysis into your game development log.

Using the “boring combat” example: Vague: “Make combat less boring.” Root Cause: Lack of diverse AI patterns. SMART Task: “Implement 3 new unique attack patterns for standard goblin enemies by end of week 3, verifiable by playtesting the updated combat module and ensuring combat encounters feel less predictable.”

This type of entry in your game dev journal provides clear direction and a path to track game development progress effectively.

Step 5: Integrate and Iterate – Your Feedback Loop in Action.

Finally, integrate these new SMART tasks into your overall development pipeline. If you use a project management tool, transfer them there. Regularly review your game dev journal entries to ensure tasks are being addressed. As you implement fixes, note their resolution in your journal. This closes the feedback loop, showing how specific input led to concrete improvements. This ongoing process of logging, analyzing, and acting upon feedback is the core of consistent game development.

For a dedicated space to manage this entire process, track game development progress, and maintain a comprehensive game development log, consider using a specialized game dev journal. It’s designed to help you organize your creative process and keep all your invaluable insights in one accessible place.

Conclusion

Transforming raw design feedback into actionable tasks is a skill every indie developer needs. By adopting this systematic journaling workflow – capturing, dissecting, categorizing, formulating SMART tasks, and iterating – you can move beyond vague insights. Each piece of feedback will genuinely move your project forward, ensuring your hard work translates into tangible improvements for your game.