Creating a Compelling Game Pitch: How to Secure Funding & Interest for Your Indie Game

Securing funding or publisher interest for an indie game demands more than just a great idea. It requires a compelling pitch that clearly communicates your vision, market potential, and team’s capability.

This guide outlines the essential components and strategies for crafting a pitch that resonates with investors and publishers.

Understand Your Audience Before You Pitch

Before you even start building your pitch deck, research who you are pitching to. Investors prioritize financial returns and market viability, while publishers look for unique games with strong commercial appeal that fit their portfolio.

Tailor your message to address their specific interests and concerns.

The Core Elements of Your Game Pitch

A strong game pitch is built on several foundational pillars. Each element must be clear, concise, and impactful.

The Hook: Grab Attention Immediately

Start with a powerful hook. This could be a concise logline, a compelling visual, or a memorable elevator pitch that immediately conveys your game’s unique selling proposition.

Answer the question: ‘What makes your game different and exciting?’

Game Overview: What is Your Game?

Provide a brief yet comprehensive overview of your game. Describe the genre, core mechanics, art style, and target platform.

Focus on the player experience and the unique value proposition.

Gameplay Loop: Show, Don’t Just Tell

Illustrate the primary gameplay loop. Explain how players will interact with your game and what keeps them engaged.

Use concrete examples or a short gameplay video to demonstrate the core fun.

Target Audience & Market: Who Will Play It?

Clearly define your target audience and the market for your game. Provide data or insights on similar successful titles and explain where your game fits in.

Demonstrate a clear understanding of your game’s commercial potential.