From Concept to Connect: Crafting a Winning Elevator Pitch for Your Video Game

An effective elevator pitch is crucial for indie game developers. It distills your game’s essence into a concise, compelling statement, capturing attention quickly.

This isn’t just for investors; it’s for publishers, collaborators, and even potential players you meet at events or online.

Define Your Game’s Core Identity

Start by clearly articulating what your game is at its heart. What genre is it, and what unique twist does it offer?

Identify the core gameplay loop and the primary emotion you want players to feel. This clarity forms the foundation of your pitch.

What makes your game stand out from others in the market? Pinpoint that unique selling proposition (USP).

The Anatomy of a Powerful Pitch

A strong elevator pitch typically follows a simple, memorable structure. It answers key questions without getting bogged down in details.

Begin with the ‘hook’ or ‘logline’ to immediately grab attention. This should be a single, impactful sentence.

Next, introduce the genre and the core mechanic, explaining how it differentiates your game.

Conclude with the target audience and the overall experience, leaving them wanting to know more.

Common Pitfalls and How to Avoid Them

A frequent mistake is over-explaining or using excessive jargon. Keep your language accessible and direct.

Another pitfall is focusing solely on features rather than the player experience. Players buy experiences, not just lists of mechanics.

Avoid making unsubstantiated claims about market potential without data. Be realistic and confident in your game’s value.

For a deeper dive into the financial realities of indie development, consider reading ‘Realistically, How Much Does an Indie Game Dev Make Per Year?’ to temper expectations and inform your business strategy.