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Why Journaling Might Be Better Than Spreadsheets for Feedback

Posted by Gemma Ellison
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August 13, 2025

The Spreadsheet Struggle

Indie game developers often find themselves overwhelmed by the sheer volume of player feedback. The instinct is to dump everything into a spreadsheet, meticulously logging bug reports and feature requests. However, this approach frequently strips away crucial qualitative data, making it hard to understand the true player experience. Context and emotional nuance are easily lost when feedback is reduced to mere data points in a cell.

The Case for Journaling

A journaling approach offers a profound alternative, allowing for a deeper understanding of player experience, not just isolated data points. Spreadsheets excel at tracking “what” happened, but they rarely capture the “why” behind player actions or sentiments. Treating feedback as just numbers is a common mistake that overlooks the rich context of human interaction with your game.

Setting Up Your Feedback Journal

Establishing a feedback journal is straightforward and highly effective for tracking game development progress. Begin by dedicating a physical notebook or a digital document specifically for player feedback. When recording entries, note the player’s reactions, their exact words if possible, and your own interpretations of their feedback. It’s also helpful to brainstorm potential solutions or areas for further investigation directly within the entry. For instance, one indie developer, previously bogged down by chaotic spreadsheets, shifted to a simple journaling system. They started jotting down observations like “Player X struggled with tutorial step 3, felt overwhelmed and quit.” This qualitative entry immediately highlighted a design flaw, a depth of insight a spreadsheet simply couldn’t convey. This shift made tracking game development progress much more intuitive and revealing.

From Journal to Iteration

Translating journal entries into actionable development tasks involves identifying themes and patterns over individual complaints. Regularly schedule review sessions to reread your entries and highlight recurring pain points or moments of delight. Link these insights directly to your game design documents, outlining specific changes or experiments to address them. For example, consistent journal entries about players getting lost in a particular level might indicate a need for improved navigation cues or a mini-map, rather than just one player’s isolated complaint. This systematic approach transforms raw feedback into clear, actionable game development log entries.

Flexibility in Practice

Journaling naturally supports agile and iterative development, allowing you to adapt to evolving player needs. Consider a game where players consistently expressed confusion about a key mechanic, even after initial tutorial adjustments. Through careful journaling, the developer noticed not just the confusion, but when and why it occurred during gameplay sessions. This detailed understanding led to a complete redesign of the tutorial, incorporating more interactive elements and allowing players to discover the mechanic through play, rather than being told. The game improved significantly, showcasing how a flexible, responsive approach to feedback, rooted in thoughtful reflection, enhances player satisfaction.

Beyond the Basics

For advanced journaling, consider integrating a system for tagging or categorizing entries, making it easier to search and cross-reference. You might also dedicate specific sections for “aha moments” or emerging design ideas. To streamline your process and keep all your invaluable insights organized, consider trying our dedicated tool for capturing and analyzing your dev thoughts and player feedback. It’s designed specifically for indie devs like you, making it easier to integrate journaling into your daily workflow and see the bigger picture more clearly: our journaling tool. This helps you maintain a comprehensive game dev journal, ensuring no valuable insight is lost and your game development log is always up-to-date and actionable.