Naming Your Video Game: Strategies for a Memorable Title & Effective Pitch

A memorable video game title is more than just a label; it is your game’s first impression and a critical part of its identity. A strong name can attract players, aid discoverability, and simplify your marketing efforts. Conversely, a weak or generic title can make your game disappear in a crowded market.

Crafting a Memorable Game Title

Your game’s name should resonate with its core theme and genre. Avoid titles that are overly complex, difficult to pronounce, or easily confused with existing games.

Focus on clarity and conciseness. A short, punchy title is often more effective than a long, descriptive one.

Consider the emotional impact of your title. Does it evoke curiosity, excitement, or a sense of mystery?

Test your title’s availability across platforms and social media. A unique name prevents legal issues and improves online visibility.

Leverage tools like Wayline’s Marquee to generate original, compelling game names that align with your vision. These tools can help you explore a wide range of creative options quickly.

Common Naming Pitfalls to Avoid

One major pitfall is choosing a title that is too generic. Names like ‘Fantasy Quest’ or ‘Space Shooter’ offer no unique selling proposition and are easily forgotten.

Another error is selecting a name that is difficult to spell or pronounce. This hinders word-of-mouth marketing and search engine optimization.

Avoid acronyms or abbreviations unless they are already widely recognized within a specific niche. Most players will not understand them.

Do not pick a name that restricts future expansions or genre shifts. A title that is too specific might limit your game’s potential growth.

Finally, do not rush the naming process. A well-chosen name is an investment in your game’s long-term success.

How to Pitch Your Game Effectively

Once you have a compelling title, the next step is to master your game pitch. An effective pitch communicates your game’s essence, unique selling points, and target audience in a concise manner.

Start with a hook: a captivating statement or question that immediately grabs attention. This could be a unique mechanic, a compelling narrative premise, or a striking visual style.

Clearly articulate your game’s genre and core gameplay loop. Publishers and players need to understand what kind of experience to expect.

Hover on your game’s unique selling propositions (USPs). What makes your game stand out from competitors? Is it a novel mechanic, an innovative art style, or a fresh narrative?

Show, do not just tell. If possible, include a short gameplay video or compelling screenshots. Visuals are far more impactful than text alone.

Know your audience, whether it is a publisher, an investor, or potential players. Tailor your pitch to address their specific interests and concerns.

Address the business viability of your project. Publishers, in particular, will want to understand your market analysis and revenue projections. You might find insights from articles like Realistically, How Much Does an Indie Game Dev Make Per Year? helpful in this regard.

Structuring Your Pitch for Maximum Impact

Begin with an elevator pitch: a 30-second summary covering your game’s title, genre, core loop, and unique selling points. This is your most crucial component.

Follow with a more detailed overview of gameplay features. Describe the player’s experience and key mechanics.

Present your target audience and market analysis. Demonstrate that you understand who your game is for and why they will play it.

Outline your team’s experience and capabilities. Highlight any relevant past successes or unique skills.

Conclude with your project’s current status and what you are seeking (e.g., funding, publishing deal, community feedback). Be clear about your 'ask’.

Utilize tools like Wayline’s Blueprint to build professional Game Design Documents. A well-organized GDD supports your pitch with comprehensive details and demonstrates your project’s maturity.

Key Pitching Pitfalls to Avoid

Do not make your pitch too long or ramble. Respect your audience’s time and get straight to the point.

Avoid over-promising features or gameplay elements that are not yet implemented or realistic for your budget/timeline. Be honest and realistic.

Do not neglect market research. A lack of understanding about your competitors or target audience can undermine your credibility.

Failing to practice your pitch is a common mistake. Rehearse until it flows naturally and confidently.

Finally, do not be defensive about feedback. Listen actively and be open to constructive criticism; it can only strengthen your project.

Conclusion

Naming your video game and mastering your pitch are foundational steps in your game’s journey. A well-chosen title attracts attention, while an effective pitch secures the support you need. Invest time in both to set your game up for success. By avoiding common pitfalls and leveraging smart strategies, you can ensure your game stands out and finds its audience. Start refining your game’s identity and story today.