Stop Bleeding Wishlists: Brutal Truths About Your Steam Page

Stop Bleeding Wishlists: Brutal Truths About Your Steam Page

Your game is your baby. You’ve poured your heart and soul into it. But if your Steam page isn’t converting, all that effort is pointless.

Every visitor who leaves without wishlisting is a potential sale lost forever. Let’s diagnose what’s killing your conversion rate and how to fix it.

The Trailer: Your First (and Often Last) Impression

Your trailer is not a montage of gameplay clips set to generic music. It’s a sales pitch. Treat it like one.

If your trailer doesn’t grab attention in the first five seconds, you’ve already lost. Show the most exciting, unique, and visually appealing aspects of your game upfront.

Opinion Alert: Ditch the developer logos at the beginning. Nobody cares who made the game until after they’re hooked. Get straight to the good stuff.

Does your trailer clearly communicate the core gameplay loop? If someone watches it, will they immediately understand what your game is about? It’s shocking how many trailers fail at this basic task.

And for the love of all that is holy, use professional-grade editing. Amateurish trailers scream “low quality game.” Invest in a good editor or learn the skills yourself. Your game deserves it.

Copy That Converts: Ditch the Fluff, Sell the Fun

Your Steam page copy isn’t a novel. It’s advertising copy. Write like it.

Nobody wants to read a wall of text describing your game’s intricate lore. They want to know what makes it fun and why they should spend their hard-earned money on it.

Harsh Truth: Most developers are terrible writers. Seriously. Get a professional copywriter to help you craft compelling descriptions that sell your game’s unique selling points.

Focus on benefits, not features. Instead of saying “Our game has realistic physics,” say “Experience incredibly satisfying and responsive gameplay thanks to our cutting-edge physics engine!”

See the difference? Sell the sizzle, not the steak. Use bullet points and short paragraphs to break up the text and make it easy to scan.

People have short attention spans. Respect that. Don’t make them work to understand your game.