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Market Your Indie Game
The practical launch playbook: a Steam page, wishlists, press and social — with the free tools to do each.
Beginner 5 lessons ~20 min Graded certificate Free
What you'll be able to do
- Build a Steam store page and capsule art that turns a click into a wishlist
- Understand why wishlists are the pre-launch currency, and how to collect them
- Write a press pitch a journalist actually opens, backed by a real press kit
- Post devlog and social content that travels, on a schedule you can keep
- Assemble a launch kit and set realistic expectations for your numbers
Lessons
- 1 Your store page is the ad The capsule is the one image that decides whether anyone clicks.
- 2 Wishlists are the currency Before launch, the only number that compounds is wishlists.
- 3 Reaching press and creators A short pitch and a real press kit get you covered.
- 4 Social and devlog that travels Show the game often, on a rhythm you can actually keep.
- 5 Your launch kit and your numbers Assemble the pieces, set realistic expectations, and ship it.
- Graded quiz + certificate 7 questions. Pass to earn a shareable certificate.